EGR Marketing & Innovation Awards 2019

The EGR Marketing & Innovation Awards 2019 reward the most innovative and creative operators in the online gaming industry, recognising those who have pushed themselves to bring something new to the industry in the last 12 months.
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WELCOME TO THE EGR MARKETING & INNOVATION AWARDS 2019

The prestigious EGR Marketing & Innovation Awards 2019 is set to be the biggest and best yet, gathering the world's leading online gaming firms to celebrate operational excellence and commercial success in the sector.
Attracting over 250 industry professionals, the Awards reward the most innovative and creative operators in the online gaming industry, recognising those who have pushed themselves to bring something new to the industry in the last 12 months. Please note the EGR Marketing & Innovation Awards are open to operators only.

2018 CATEGORIES

EGR Marketing & Innovation Awards 2018
Affiliate marketing campaign
This award is designed to reward any entrepreneurial marketing initiative and/or innovative new product or brand development that demonstrated new thinking and which can boast significant success.
Key criteria include:
  • Commercial success and business growth
  • Sales/market share figures
  • Description of how market responded to the idea
  • Description of future development possibilities
Best native app
The award will go to the operator that can demonstrate it has developed a market-leading native app over the course of the past 12 months. Entries can be from any vertical and judges will be looking for evidence of innovation, strength of product, revenue growth and customer acquisition.
Key criteria include:
  • Commercial success and business growth
  • Differentiation and originality of product(s)
  • Quality of customer experience
  • Innovation in helping set offering apart from competitors
Best omni-channel solution
The award will go to the operator that can demonstrate the most successful and innovative approach to creating a multi-channel product offering. This can apply to examples where the product is across smartphone, tablet and desktop devices, as well as across online and offline, and will focus on quality of customer experience and commercial success.
Key criteria include:
  • Commercial success of the solution
  • Differentiation and originality of product(s)
  • Quality of customer experience
  • Innovation in helping set offering apart from competitors
Bingo marketing campaign
This award is designed to reward marketing initiative(s) that have achieved significant commercial success in the previous 12 months and/or achieved major brand development. The judges will be looking for creativity, originality and quality of execution.
Key criteria include:
  • Originality and creativity
  • Direct results of marketing campaign in terms of acquisition, revenue, etc.
  • Demonstration of achieving core objectives and enhancing brand values
  • Future development possibilities
Brand of the year
The award will be presented to the company that is able to demonstrate the strongest and most consistent brand message in the last 12 months across one or more of the main product verticals. The judges will look for share of voice, potential for future growth, success of overall marketing aims and objectives, integrated marketing campaigns and commercial success. Particular attention will be paid to originality and creativity.
Casino marketing campaign
This award is designed to reward marketing initiative(s) that have achieved significant commercial success in the previous 12 months and/or achieved major brand development. The judges will be looking for creativity, originality and quality of execution.
Key criteria include:
  • Originality and creativity
  • Direct results of marketing campaign in terms of acquisition, revenue, etc.
  • Demonstration of achieving core objectives and enhancing brand values
  • Future development possibilities
CRM campaign
The award will go to the operator that can demonstrate the most innovation in CRM through product, marketing, technology and/or overall growth.
Key criteria include:
  • Commercial success and business growth
  • Sales/market share figures
  • Impact on acquisition and retention
  • Description of how market responded to the idea
Innovation in bingo
The award will go to the operator that can demonstrate the most innovation in bingo through product, marketing and/or technology.
Key criteria include:
  • Commercial success and business growth
  • Differentiation and originality of product(s)
  • First to market innovation
  • Impact on customer acquisition and retention
Innovation in casino
The award will go to the operator that can demonstrate the most innovation in casino through product, marketing, and/or technology.
Key criteria include:
  • Commercial success and business growth
  • Differentiation and originality of product(s)
  • First to market innovation
  • Impact on customer acquisition and retention
Innovation in compliance and responsible gambling
The award will go to the operator that can demonstrate the most innovation in regulatory compliance and social responsibility, including age verification tools, problem gambling support and KYC procedures.
Key criteria include:
  • Demonstration of achieving core objectives
  • First to market innovation
  • Understanding customer needs/problems
  • Reliability of product/service
Innovation in horseracing
The award will go to the operator that can demonstrate the most innovation in horseracing through product, marketing and/or technology.
Key criteria include:
  • First to market innovation
  • Commercial success and business growth
  • Impact on customer acquisition and retention
  • Offering personalisation and/or control to customer
Innovation in in-play
The award will go to the operator that can demonstrate the most innovation in in-play, including cash-out, through product, marketing and/or technology.
Key criteria include:
  • First to market innovation
  • Commercial success and business growth
  • Impact on customer acquisition and retention
  • Offering personalisation and/or control to customer
Innovation in mobile and tablet
The award will go to the operator that can demonstrate the most innovation in mobile across any of the main verticals in gaming through product, marketing, and/or technology.
Key criteria include:
  • Commercial success and business growth
  • Differentiation and originality of product(s)
  • First to market innovation
  • Impact on customer acquisition and retention
Innovation in poker
The award will go to the operator that can demonstrate the most innovation in poker through product, marketing, and/or technology.
Key criteria include:
  • Commercial success and business growth
  • Differentiation and originality of product(s), marketing and technology
  • First to market innovation
  • Impact on ecology and customer acquisition and retention
Innovation in social casino
The award will go to the operator that can demonstrate the most innovation in social casino through product, marketing, and/or technology.
Key criteria include:
  • Innovative use of gaming mechanics
  • Quality and differentiation of product(s)
  • Impact on customer acquisition, retention and monetisation
  • Innovative use of marketing channels to drive growth
Innovation in sports betting
The award will go to the operator that can demonstrate the most innovation in sports betting through product, marketing, and/or technology.
Key criteria include:
  • Commercial success and business growth
  • First to market innovation
  • Impact on customer acquisition and retention
  • Offering personalisation and/or control to customer
Innovation of the year
The award will be presented to the company that is able to demonstrate the most impressive and business changing innovation of the last 12 months across one or more of the main product verticals, sectors, marketing and/or technology – in particular judges will look for an idea, product or technology that has delivered business growth, additional revenue and profitability for the operator in question over the course of the last 12 months.
Innovative start-up
The award will be presented to the start-up (three-years-old or less) that is able to demonstrate the most impressive and business changing innovation of the last 12 months across all product verticals, sectors, marketing and/or technology or overall business growth.
PLEASE NOTE: THIS CATEGORY IS ONLY OPEN TO COMPANIES THAT HAVE BEEN ESTABLISHED FOR THREE YEARS OR LESS AND HAVE NOT PREVIOUSLY WON THIS CATEGORY.
Mobile marketing campaign
The award will go to the operator that can demonstrate the most successful and innovative marketing campaign across its mobile channels. The judges will be looking for creativity, originality and quality of execution as well as proof of ROI.
Key criteria include:
  • Commercial success of campaign
  • Originality and creativity
  • Direct results of marketing campaign in terms of acquisition, revenue, etc.
  • Demonstration of achieving core objectives and enhancing brand values
Personalised marketing campaign
This award is designed to reward personalised marketing initiative(s) that have achieved significant commercial success in the previous 12 months and/or achieved major brand development. The judges will be looking for creativity, originality and quality of execution.
Key criteria include:
  • Commercial success and business growth
  • Originality and creativity
  • Attractive return on investment
  • Evidence of tailored messaging and communications
Poker marketing campaign
This award is designed to reward marketing initiative(s) that have achieved significant commercial success in the previous 12 months and/or achieved major brand development. The judges will be looking for creativity, originality and quality of execution.
Key criteria include:
  • Commercial success of campaign
  • Originality and creativity
  • Direct results of marketing campaign in terms of acquisition, revenue, etc.
  • Demonstration of achieving core objectives and enhancing brand values
Social marketing campaign
This award is designed to reward any entrepreneurial social marketing initiative and/or innovative new product or brand development that demonstrated new thinking and which can boast significant success.
Key criteria include:
  • Commercial success of campaign
  • Originality and creativity
  • Direct results of marketing campaign in terms of acquisition, revenue, etc.
  • Demonstration of achieving core objectives and enhancing brand values
Sportsbook marketing campaign
This award is designed to reward marketing initiative(s) that have achieved significant commercial success in the previous 12 months and/or achieved major brand development. The judges will be looking for creativity, originality and quality of execution.
Key criteria include:
  • Commercial success of campaign
  • Originality and creativity
  • Direct results of marketing campaign in terms of acquisition, revenue, etc.
  • Demonstration of achieving core objectives and enhancing brand values

JUDGING

HOW THE JUDGES ARE CHOSEN

EGR’s team of independent, external judges is updated each year and is selected to bring a diverse range of in-depth egaming expertise to the judging process. All judges are required to sign a disclaimer form to keep all submitted information and the winners confidential, and are obliged to declare that they have no conflicts of interest prior to judging.
The full list of judges will be published after the judging process has been completed so that there is no attempt to influence the judges as this would result in immediate disqualification from the awards.

HOW CATEGORIES ARE ALLOCATED TO THE JUDGES

Groups of judges are allocated categories, which are aligned to their specific market knowledge and avoid conflict of interest. Each group of judges have no access to the submissions or results of categories they are not involved in judging.

THE SHORTLISTING PROCESS

Awards will only be awarded in categories where two or more submissions have been received. A panel of independent, external judges decides on the shortlist prior to the submissions being sent to the final judges.

THE JUDGING PROCESS

  • The judges read and analyse the submissions. Each judge allocates a score to each individual criteria per category, as well as a brief summary of their thoughts
  • Once the above is complete, judges submit their scores
  • Once the scores are submitted the winners are then automatically calculated by our online judging platform
  • If there is no clear winner a conference call will be held by the allocated judges for that category. A Highly Commended may also be rewarded in this instance.
  • Please note that the judging period was from 13 April 2017 to 13 April 2018.

EGR does not contribute or have a vote within this process. The winners will be announced at the awards ceremony.

SUBMISSION FEEDBACK

EGR do not share individual judges’ scores and comments, however explanations for the winner of each category will be provided online after the event.

2018 JUDGING PANEL

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2018 SHORTLIST

Category

Shortlist

Affiliate marketing campaign Alea
  Excel Affiliates - Mediacle
  Kindred Group
  LeoVegas
  Mr Green
  ShadowBet
  Vbet
   
Innovation in sports betting Argyll Entertainment
  BetBright
  Bookee
  Estoril Sol Digital
  Karamba (Aspire Global)
  Kindred Group
  Ladbrokes Coral (GVC Holdings)
  Mr Green
  Pinnacle
   
Innovation in mobile and tablet Caliente
  LeoVegas
  Oddset (Danske Spil)
  Vbet
   
Casino marketing campaign Betsson Group
  BGO
  Bwin (GVC Holdings)
  Kindred Group
  LeoVegas
  Metal Casino
  Mr Green
  PlayOJO
  Sky Betting & Gaming
  William Hill
   
Sportsbook marketing campaign 12BET.com
  BETDAQ (GVC Holdings)
  Betsson Group
  Estoril Sol Digital
  Kindred Group (Adthena)
  LeoVegas
  Mr Green
  Sky Betting & Gaming
   
Innovative start-up Argyll Entertainment
  Bookee
  Casino Calzone
  Codeta
  GoliathCasino.com
  Metal Casino
  ShadowBet
  SuprNation
   
Innovation in compliance and responsible gambling Betway
  Danske Spil
  Kindred Group
  Ninja Casino
  Sky Betting & Gaming
  Vbet
  Wyoming Lottery Corporation
   
Innovation in casino Alea
  Betsson Group
  Bitcasino.io
  BitStarz Casino
  Hero Gaming
  Kindred Group
  LeoVegas
  Mr Green
  Sky Betting & Gaming
  William Hill
   
CRM campaign Argyll Entertainment
  BitStarz Casino
  Bwin
  Kindred Group
  LeoVegas
  Sky Vegas Bonus Time (Sky Betting & Gaming)
   
Innovation in social casino KamaGames
  Product Madness
  Tangelo Games
  Tap Slots
   
Best omni-channel solution BetBright
  Circus (Ardent Group)
  Ladbrokes Coral (GVC Holdings)
   
Bingo marketing campaign Gala Bingo (GVC Holdings)
  Jackpotjoy
  Mecca Bingo (Rank Group)
  Sun Bingo
  Wink Bingo (888 Holdings)
   
Poker marketing campaign Kindred Group
  The Stars Group
  Vbet
   
Innovation in bingo  Sky Betting & Gaming
  Wink Bingo (888 Holdings)
   
Best native app Bookee
  Grosvenor Casinos (Rank Group)
  Kindred Group
  Ladbrokes Coral (GVC Holdings)
  LeoVegas
  Mr Green
  Oddset/Danske Spil
  Wunderino
   
Personalised marketing campaign Bwin (GVC Holdings)
  Metal Casino
  Super 6 Confirmation (Sky Betting and Gaming)
  William Hill
  Wyoming Lottery Corporation
   
Mobile marketing campaign Betsson Group
  Kindred Group
  LeoVegas
   
Social marketing campaign BetBright
  Betway
  Bookee
  Gala Bingo (GVC Holdings)
  Kindred Group
  LeoVegas
  Metal Casino
  The Stars Group
  Virgin Games (Gamesys)
   
Innovation of the year BetBright
  Karamba 
  Kindred Group
  LeoVegas
  Mr Green
  Sky Betting & Gaming
  SuprNation
  The Stars Group
  Videoslots
  William Hill
   
Brand of the year Gala Bingo (GVC Holdings)
  Jackpotjoy
  LeoVegas
  Metal Casino
  Mr Green
  PlayOJO
  PokerStars (The Stars Group)
  Sky Bet (Sky Betting & Gaming)
  Vegas Hero (Genesis Global Limited)
  Virgin Games (Gamesys)
   

2018 WINNERS

CategoryCompany
Affiliate marketing campaign LeoVegas
Innovation in sports betting  BetBright
Innovation in mobile and tablet LeoVegas
Casino marketing campaign Mr Green
Sportsbook marketing campaign  Sky Betting & Gaming
Innovative start-up  Argyll Entertainment
Innovation in compliance and responsible gambling  Danske Spil
Innovation in casino  William Hill
CRM campaign  Kindred Group
Innovation in social casino  KamaGames
Best omni-channel solution  Ladbrokes Coral (GVC Holdings)
Bingo marketing campaign  Jackpotjoy
Poker marketing campaign  The Stars Group
Innovation in bingo  Sky Betting & Gaming
Best native app  Danske Spil
Personalised marketing campaign Sky Betting & Gaming
Mobile marketing campaign  Betsson Group
Social marketing campaign  The Stars Group
Innovation of the year  SuprNation
Brand of the year LeoVegas

EVENT INFO

The EGR Marketing & Innovation Awards took place on Wednesday 20 June 2018 at The Hurlingham Club, London.

Timings

12:00pm - 12:30pm Drinks
12:30pm - 2:00pm Lunch
2:00pm - 3:00pm Awards ceremony

Venue Information

The Hurlingham Club
Ranelagh Gardens
London
SW6 3PR
Tel: +44 20 7610 7400

Dress code

Business

Map and directions to venue

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2018 HOST

Alun Cochrane

Alun Cochrane is a Scottish-born no-nonsense comedian who specialises in funny nonsense. Much of his comedy begins simply as something he's seen, heard or felt in his own life, or in the street, or the kitchen, or anywhere and from that it blossoms into a highly amusing anecdote or a strange flight of fancy.

He has several television appearances to his name, most recently Michael McIntyre's Comedy Roadshow and he's also often seen on 'Eight out of Ten Cats' and 'Mock The Week' and has also appeared on 'Soccer AM' and 'Live At The Comedy Store'.

Radio producers are also aware of Alun Cochrane's talent and he's notched up various credits from 'Just a Minute', '4 Stands Up' and 'The Now Show' to 'Clive Anderson's Chat Room'.

At the Edinburgh festival he's performed four original solo stand-up shows in the last five years to critical and audience acclaim.

Alun has a number of corporate entertainment clients who appreciate the ability to tailor his act to a specific group whilst still being extremely amusing and original - he owns several suits (at least four) and now he has a child is particularly happy to wear one of them for work of this nature!

TICKETS

HOW TO ATTEND THE AWARDS

A table costs £3,810 for EGR members and £4,720 for EGR non members which includes attendance for 10, a drinks reception, a three course dinner with wine, the awards ceremony and post awards networking.

Please note: Individual tickets will not be sold until the week before the event and will be subject to availability.

For table booking queries please contact:

Clark Beecroft
c.beecroft@egrmagazine.com

+44 (0)20 7832 6596

CONTACT US

Entries and general queries

Roxanne Swan
Event Manager
R.Swan@pageantmedia.com
+44 (0)20 7832 6577

Sponsorship

Sam Compagnoni
Group Commercial Manager
s.compagnoni@egrmagazine.com
+44 (0)20 7832 6501

Awards tables

Clark Beecroft

c.beecroft@egrmagazine.com
+44 (0)20 7832 6596

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